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How to adapt an existing global site tag for your Google Ads account

If you already have a global site tag on each page of your website, you can configure it to send data to multiple Google Ads or Google Analytics accounts. Let’s take the example of a global site tag from a Google Analytics account. The global site tag would look like this:

To add support for your Google Ads account, simply add the highlighted line to your global site tag, replacing “AW-CONVERSION_ID” with the unique ID supplied to you when you set up your conversion tracking tags.

Filed Under: Marketing Tagged With: Analytics

About Gabor Flamich

I'm a web developer and designer based in Budapest, Hungary. In recent years, I've documented hundreds of solutions I came across during development. This site is an archive for useful code snippets on WordPress, Genesis Framework and WooCommerce. If You have any questions related to WordPress development, get in touch!

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